See what people actually did: plays, solves, time and shares, reported after the activation.
Analytics module →What measurement can look like
Opens, solves, time on brand, and shares: the picture we send you after people take part.
Spring launch · Q1
CMP-2026-0142
1–14 Mar 2026
All channels
Sends
2,480
+12%Opens
1,874
+8.4%Solves
986
+15%Share rate
16.6%
+2.1ppAvg dwell
78s
+6sAvg accuracy
74%
−1.2ppReturning
187
+22%CRM sync
841
85%Engagement over time
Opens · solves · shares (daily)Opens
Solves
Shares
Conversion funnel
Send → share drop-offSent100%
2,480
Delivered96.4%
2,391
Opened75.6%
1,874
Started57.3%
1,421
Solved39.8%
986
Shared12.6%
312
Channel performance
Solves by acquisition channelEmail · branded468 · 55.6%
SMS / link198 · 63.5%
Instagram bio121 · 45.1%
QR · event booth102 · 47.7%
Paid social58 · 39.2%
Direct / other39 · 43.3%
Device mix
% of opens100%
opensMobile · iOS42%
Mobile · Android31%
Desktop19%
Tablet8%
UTM / attribution
Campaign tagging breakdownutm_campaign=spring612 solves
utm_content=hero-cta201 solves
utm_medium=email468 solves
utm_source=instagram121 solves
(none) / direct84 solves
Geo · cities
Where players engaged| City | Opens | Solves | Dwell | Share |
|---|---|---|---|---|
| WellingtonNZ | 412 | 248 | 82s | 18% |
| AucklandNZ | 368 | 201 | 76s | 15% |
| ChristchurchNZ | 214 | 118 | 71s | 14% |
| SydneyAU | 186 | 92 | 69s | 12% |
| MelbourneAU | 142 | 71 | 67s | 11% |
| Other- | 552 | 256 | 64s | 9% |
Solve time distribution
How long to finish48
<30s
286
30–60s
412
1–2m
168
2–3m
54
3–5m
18
5m+
Accuracy distribution
Piece placement accuracy214
90–100%
268
80–89%
241
70–79%
152
60–69%
111
<60%
Engagement by hour
Intensity across a typical day00:0012:0023:00
Return cohorts
% still active after first engage| Cohort | Day 0 | Day 3 | Day 7 | Day 14 |
|---|---|---|---|---|
| Week 1 openers | 100% | 34% | 22% | 14% |
| Week 1 solvers | 100% | 48% | 31% | 19% |
| Sharers | 100% | 61% | 44% | 28% |
CRM pipeline
Engagement → revenue stagesEngaged (opened)-
1,874
Qualified (solved)$62.1k
986
Synced to CRM$48.2k
841
Sales contacted$31.4k
214
Won / booked$18.6k
38
Lead / contact ledger
Every solver becomes a CRM-ready row: score, source, solve metrics841 synced
| Lead | Source | Time | Acc. | Shares | Score | Status |
|---|---|---|---|---|---|---|
Sarah W. sarah.w@harbour.co.nz | Email · spring | 0:52 | 88% | 2 | 94 | Won |
Mike N. mike@northside.nz | QR · booth | 1:18 | 71% | 0 | 78 | Contacted |
Priya M. priya.m@agency.io | 1:32 | 65% | 1 | 72 | CRM synced | |
Alex K. alex.k@retail.nz | SMS | 0:47 | 94% | 3 | 96 | Won |
Jordan P. jordan.p@mail.com | Paid social | - | - | 0 | 28 | Cold |
Hannah L. h.lee@events.nz | Email · spring | 1:05 | 81% | 1 | 81 | Contacted |
Tom R. tom@workspace.co | Direct | 2:14 | 58% | 0 | 61 | CRM synced |
Nina S. nina@brandstudio.au | Email · spring | 0:41 | 97% | 4 | 89 | New |
Leads captured
986
CRM records synced
841
Attributed pipeline
$48.2k
Median / p95 solve
0:58 · 2:41
This is the report your brand gets
Opens, solves, shares, and CRM sync: the report your brand gets after a campaign.